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1、單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,2013-5-9,#,Project,Developing an,ad campaign,Advertisements are an important part in our daily life.,Answer the following questions.,Fast reading:,What is an ad campaign?,What media can you use in an ad campaign?,3.,What must you keep in mind when you start
2、a successful ad campaign?,4.Why do you need to do research on your audience?,5.What are the major questions you must first consider?,What is an ad campaign,?,2.What must you keep in mind when you start a successful ad campaign?,3.What media can you use in an ad campaign?,4.Why do you need to do rese
3、arch on your audience?,A planned program of ads using various kinds ads to reach a certain audience.,Poster,newspaper,magazines,radio and television.,A clear aim and an audience,Because the right message needs to be created for the right person.,Read the passage again and,fill in the numbered blanks
4、.,Careful reading:,1,_,an ad campaign,2,_,A planned program of ads using,3,._ads to reach a certain audience.,4,._,for an ad campaign,Poster,newspaper,magazines,5,_,6,_,for you to consider.,Decide,your,7,_,Explore what they think.,Create the right,message for them.,Decide what you want your audience
5、 to know.,Try to,8,_ the audience to get them react.,Gather information from your research by,9,_,Decide the,10,_,to use to reach your audience,Depend on your audience.,Depend on the kinds of ads.,How to build,Definition,various kinds of,Media,radio and television,Major questions,target audience,app
6、eal to,asking yourself questions,approaches,Why does smoking result in million of peoples death every year?,2.What is the main aim of their anti-smoking ad campaign?,3.On which day will the campaign be started?,4.What is the slogan of the campaign?,5.Why do they choose the picture on P19 as their lo
7、go?,Because it can result in lung cancer and heart disease.,To discourage young people from smoking.,Because many people dont know the damage smoking does to their health.,On 31 May,World No Tobacco Day.,Smoking kills,Language,points,Useful,phrases in passage 1,havein mind,figure out,get sb to do st
8、h,in order to do,in advance,appeal to sb/sth,care about,be concerned with/about,get sth across,depend on,記住,(L4),弄清楚，弄,懂,(L4),讓某人做某,事,(L5),為了做某,事,(L10),提前,(L11),吸引，引起,興趣,(L18),關(guān)心，,在意,(L22),對,關(guān)注,/,感興趣的,(L22),把,表達(dá),清楚,(L26),取決于，依賴,于,(L28),1.,Unlike,a single advertisement,an ad campaign is a planned pro
9、gramme of advertisements,using,various kinds of ads to,reach,a certain audience.,1)The girl who is standing there is a classmate of mine.,The girl _ there is a classmate of mine.,2)The building which was completed last year is our library.,The building _ last year was our library.,Difficult sentence
10、s,standing,completed,2.It is important to,figure out,exactly,what,you want to tell the audience and,what,you are trying to,get them to do,.,get sb.to do sth.,讓某人做某事,eg:,我將讓我的叔叔幫我解決這個(gè)問題。,I will _ me solve the problem.,同義短語：,make/have sb.do sth.,get my uncle to help,3.,In order to,determine your audie
11、nce,you will need to do a little research and analysis,in advance,.,in order to,表示“為了、以便”，后接,動(dòng)詞原形,in order that/so that,表示“以便，為了”，后接,句子,，一般不放句首。,eg:,為了賺更多的錢，他工作到很晚。,_,he worked,late into,the,night every night.,In order to earn,more money,He worked late into night every night in order that he can mak
12、e more money.,4.After you have decided who your audience is,it is time to,decide what you want the audience to know or think about.,It is time(for sb)to do.,是該做,的時(shí)候了,eg:,十二點(diǎn)了，我們該去食堂吃午飯了。,It is twelve now,so _,_,it,is,time for us to,go to the canteen for lunch.,1.,對,造成損害,(L4),2.,勸阻某人不做某事,(L8),3.,關(guān)注，擔(dān)
13、心,4.,說服某人做某事,(L14),5.,敦促某人做某事,(L17),6.,戒煙,(L17),7.,為,提供,(L19),8.,充分認(rèn)識(shí)到,(L13),9.,警醒某人做某事,(L27),10.,太快,(L28),cause damage to,discourage sb from doing,be concerned about,convince sb to do sth,urge sb to do sth,give up smoking,provide sb with sth,be fully aware of,shock sb into doing sth,all too soon,Us
14、eful,phrases in passage 2,The global warming has become a serious problem people _(,關(guān)心,）,due to a growing number of cars on roads.The more use of cars,the worse quality of air,which _(,造成損害,)the welfare of people.Fortunately,the government has taken measures to _,（,規(guī)勸人們不要開車出行,）。,And many public peop
15、le service ads on TV also _(,督促人們乘公共汽車,）。,All these measures are aimed to _(,警醒人們,）,that too many cars on roads are not good for the environment and that we should _(,清醒地認(rèn)識(shí)到,）,the bad influence cars have on our health.,care about/are concerned about,causes damage to,discourage people from driving out,urge people to take buses,shock people into realizing,be fully aware of,
牛津高中英語模塊四unit1-project
